Cathryn Lloyd is Founder, Director of Maverick Minds Pty Ltd. Cathryn coaches leaders, managers, teams and individuals and facilitates creative learning experiences to help them gain new perspectives, shift their thinking, put their creativity into practice, and create positive long-term change. Her experience across the creative industries, education, and business management sets the scene for an innovative approach to the design and delivery of professional development workshops and programs. Cathryn holds a research Doctorate in Creative Industries and is Australia’s first certified creativity coach with the Creativity Coaching Association. She is the co-author of The Story Cookbook: practical recipes for change and Seriously Playful Creativity: an A to Z of Creative Action and Reflection