Craig is an award-winning educator, researcher and supervisor in the areas of screenwriting, creative writing and screen production. He is also an expert in creative practice research methodologies. He is currently editor of the Journal of Screenwriting, and co-editor of Media Practice and Education.

He has published over 100 books, book chapters, journal articles and creative practice research works, as well as industry articles, book reviews and interviews. He has also guest edited 10 journal special issues. Craig has also worked on a variety of screen projects as a writer, script editor and script consultant.

Craig is currently Dean of Research for UniSA Creative, where he oversees the academic unit's research strategy and performance, including Higher Degrees by Research, as well as research engagement and impact.