Career background includes Interior Design for retail. Johanna’s work in branding, interior design, product development, and customer profiling took her to work as head designer and trainer with retail chains in Europe, the UK, and New Zealand.

Working as an interior designer, starting from empty space, presents one with the ability to manipulate individual behaviour through various design applications. Results of Johanna’s design work has been documented through observation of individual behaviour and subsequent results in sales. This background in design paved the way, after leaving her position in retail design, to pursue her own creative practice and to further explore space and expression of identity through art. She subsequently obtained a BA in Art and Culture through Curtin University and a Master in Cross Disciplinary Art and Design at the University of New South Wales.

Currently Johanna’s creative practice and exploration of identity is extended through her PhD research in the School of Social Sciences and School of Creative Industries at the University of the Sunshine Coast.