Event Session - In-Conversation 1 - Public Value and the Cultural Sector: moving beyond ‘jobs and growth’

Live Stream / Recording

Thursday 11th November, 1:30pm - 3:00pm ACDT

Adelaide

There is an almost unchallenged narrative that the best way to improve understanding of and investment in arts and culture is to promote the sector as contributing to job creation, innovation, and economic growth.

‘Creative industries’ has bundled together the cultural sector – such as performing arts, galleries and museums, music, screen, radio and publishing, design and crafts – with an array of entrepreneurs and tech industries. The sector is divided into those expected to bring commercial returns, and those requiring public funding to stem ‘market-failure’. Misleading growth metrics, return-on-investment arguments, and a focus on ‘jobs’ (with little attention to the actual conditions of cultural labour) have distorted our understanding of the public purpose of culture.

How can we develop a new language for the public value of arts and culture, and take an inclusive, mixed ecology approach to public provision across the whole sector? How do we return culture to its rightful place in public policy, where it might sit beside education, health, research, basic services, and public infrastructure? Can we reimagine a new social license for culture beyond the failing economic rationalism of the last decades?

Andrew P Street (journalist and author) Elaine Chia (arts leader and advocate, Chair, Contemporary Asian Australian Performance) Geoff Strempel (Director, State Library of South Australia) Julia Zemiro (artist and presenter) Julianne Schultz (author and academic, Chair, The Conversation) 

In conversation with Justin O’Connor (Reset, University of South Australia)

Questions and Comments

  • I have no misconceptions about the tower I inhabit and it is certainly is not ivory. But I agree re language - we do not need more jargon and weasel words.
    Mel Bone-Manser Mel Bone-Manser Thu 11th Nov, 3:05pm
  • Thanks for joining our second session. Please note all times mentioned are Adelaide local time (ACDT) which is 2.5 hours ahead of Western Australia, 1 hour ahead of the Northern Territory, 30 minutes ahead of Queensland and 30 minutes behind Tasmania, Victoria and New South Wales. The next session is “I'll Take That As A Comment” starting at 3:30 pm (Adelaide time).
    Justyna Jochym Justyna Jochym Thu 11th Nov, 3:00pm
  • My PhD thesis is all about the resilience of cultural stories and communal practices, and I agree with Julia that some knowledge is being lost. Still, we have time to revive Indigenous arts and culture as our blueprint to bring the past to the present.
    Jelina Haines Jelina Haines Thu 11th Nov, 2:57pm
  • I write from Wurundjeri land :)
    Dr Kate Shaw Dr Kate Shaw Thu 11th Nov, 2:56pm
  • In fact the Agent of Change principle encoded now in the Victorian planning system is supposed to make such an assessment for music venues.
    Dr Kate Shaw Dr Kate Shaw Thu 11th Nov, 2:55pm
  • That's a really interesting idea Julianne. We have EISs, Social Impact Statements, Regulatory Impact Statements (economic, basically) -- a CIS could be a serious assessment to argue for, esp wrt development applications.
    Dr Kate Shaw Dr Kate Shaw Thu 11th Nov, 2:53pm
  • We picked up the (arts) ecosystem from the environment
    Alex Marsden Alex Marsden Thu 11th Nov, 3:21pm
  • In all honesty, our current system works on profit and is driven by shareholders (big bosses). I agree with what Julianne says and it's a lengthy process to crystalise job opportunities unless the government takes the lead.
    Jelina Haines Jelina Haines Thu 11th Nov, 2:47pm
  • And the arts can definitely lead - but we have to get out of ivory towers and we don't need new words, we need new action! Put artists on salaries, value outspoken provocateurs, change the power structures so they are not so steeply hierarchical,
    Pippa Bailey Pippa Bailey Thu 11th Nov, 3:16pm
  • Greetings from Gundungurra country. Some thgings in the arts need consistency. For example in the 70s and '80 South Australia had a dollar passport for every school child so that they could go to see performing arts for that price. It was one of the ways for the arts be experienced by children which, in combo with the far larger amount of arts now available, could still be useful. No good in running things for a few years and then cutting it off. Needs a full strategy/suite of actions. It should be noted that there is far more arts participation throughout communities than there was 40 years ago. Just think ballet schools, music schools etc.
    Mary Travers Mary Travers Thu 11th Nov, 2:45pm
  • Before the session comes to an end, are there any further comments from anyone on the live chat? What would you like to highlight, or suggest, or question? Do you feel like there is a clear pathway to move beyond ‘jobs and growth’?
    Justyna Jochym Justyna Jochym Thu 11th Nov, 2:45pm
  • @pippabailey, I totally agree with you. The reset required is a bigger issue than just the arts.
    Tiffany Lyndall-Knight Tiffany Lyndall-Knight Thu 11th Nov, 2:40pm
  • This trouble - that we don't value what matters - is not unique to the arts, every aspect of our lives is pushed through a filter of value and measurement which is deeply influenced by the economic ideologies we swim in. We live under capitalism, we are 40 years in to deep neoliberal thinking. Social value has been deeply undermined & we seem at times bereft of the words and ideas to reinvigorate these conversations beyond their economic value.
    Alex Kelly Alex Kelly Thu 11th Nov, 3:09pm
  • "visibility" has to be backed up by equitable "access". Being visible isn't enough.
    Tina Broad Tina Broad Thu 11th Nov, 2:36pm
  • ...and that the same view on fine arts, when it is displayed on the exhibition for sale not everybody can afford it.
    Jelina Haines Jelina Haines Thu 11th Nov, 2:32pm
  • I have just spent two years in social services and across health and education - all suffering from very similar challenges. Its a nonsense to think arts are alone. Its because labour costs are expensive in Australia and the arts, edu and social care rely on labour. They can't become more productive or fit within the current economic model. That's what needs to change. With Climate Crisis we have to value people and pay them to do less, not start businesses that need cheap resources to make money - the arts and sport are great solutions for low carbon skills and economic development. UBI, modern monetary theory or other equitable new economic theories are part of the solution.
    Pippa Bailey Pippa Bailey Thu 11th Nov, 3:02pm
  • Deanna here, Kaurna Country. We do sometimes have to justify health with economic arguments. We have to justify how mental health is important because it affects how many days people work and what their economic contribution is. So I think the arts can enter a broader debate - how do we change our society's conversation from how do we serve the economy and grow it - to how do we use the economy as a tool to having whole, healthy, art-filled, authentic, fulfilling lives?
    Deanna Howland Deanna Howland Thu 11th Nov, 2:28pm
  • In Europe they have 5 minutes of arts news in the TV news- its a vital part of of our culture. I have relations who think they are art lovers- they buy paintings of qantas planes, there’s paintings of cats and dogs floating in clouds in the sky, and other things that take their eye when they are on their regular cruises, as well as Star Wars memorabilia and go to Disney on ice. They display this stuff proudly, but they would look at what we are probably talking about as contemporary practice as wierd, confusing and elitist. This is the bridge that needs to be crossed.
    Melinda Rackham Melinda Rackham Thu 11th Nov, 2:21pm
  • kinds feels like we have just been through a time where we had to justify the economic benefits of health :P
    Rory McLeod Rory McLeod Thu 11th Nov, 2:21pm
  • The accessibility question I think is critical...kids grow up with sport all around them...they experience first hand...those kids that experience music or theatre first hand as they grow up will be far more likely to stick with music or theatre as they age.
    John Irving John Irving Thu 11th Nov, 2:21pm
  • @Julia, I agree with you - as an artist, we work by ourselves to create new artwork ready for exhibition, the process/development/creation and the final product are often done in isolation. Whereas music or theatre works are achieved collectively. So, there's a disconnection with other sectors.
    Jelina Haines Jelina Haines Thu 11th Nov, 2:19pm
  • Specific sports are subsidized for children to get them in,
    Melinda Rackham Melinda Rackham Thu 11th Nov, 2:16pm
  • Certain 'News' outlets call themselves 'entertainment' now don't they?
    Mel Bone-Manser Mel Bone-Manser Thu 11th Nov, 2:11pm
  • Great, @Julianne. With 'public sector' functionally outsourced to the big consulting firms we're losing the corporate memory to be able to learn from and act on public policy 'missteps' (like aspects of the school infrastructure thing, that you mentioned) so the missteps keep being made, on our dime. The notion of what's 'Public' in 'public good' is vexxed too. We have to reclaim the 'public sector' as genuinely for us too.
    Tina Broad Tina Broad Thu 11th Nov, 2:10pm
  • in the US there was something called the National Theatre Project which was introduced as a response to the Great Depression, which provided work for artists and tradies and actors and writers and generally brought a sense of community. the plays were not quality controlled for absurd metrics such as "excellence" or anything like that, they were simply produced for their inherent value. Tickets were free. this kind of model addresses some of what both Julia and Julie are saying. just to put work out there for free, for audiences to enjoy. Rory, Eora Country
    Rory McLeod Rory McLeod Thu 11th Nov, 2:10pm
  • We are losing species faster than losing jobs - lets not forget the messages from the first session - we can't go back!
    Pippa Bailey Pippa Bailey Thu 11th Nov, 2:39pm
  • Moving beyond and resetting: what are our focus to start with taking into account that the arts and cultural industry are diverse.
    Jelina Haines Jelina Haines Thu 11th Nov, 2:09pm
  • The bargaining code was never about news...it was just a mechanism to funnel money to the main stream media owners
    John Irving John Irving Thu 11th Nov, 2:09pm
  • The thing that gets me about the News Bargaining Code that funnels digital ad money from Google and Facebook into news organisations is why we privilege news content more than other types of content such as music, visual arts, writing, video, etc? Imagine if some of that money was paid to content creators broadly.
    Elliott Bledsoe Elliott Bledsoe Thu 11th Nov, 1:37pm
  • After those introductions, which comments are resonating with you, or challenging your thinking?
    Justyna Jochym Justyna Jochym Thu 11th Nov, 2:05pm
  • @Mel Bone-Manser, I agree with you as artists, we also have to change our thinking and collaborate and pass on our knowledge for the future generations of creative thinkers.
    Jelina Haines Jelina Haines Thu 11th Nov, 2:01pm
  • @Julia. You're totally right about universal access to Australia's young people to experience arts activity viscerally, by doing it themselves, just for the hell (heaven) of it. What kind of dystopian world are we in where that's not the case today?!
    Tina Broad Tina Broad Thu 11th Nov, 1:56pm
  • And we are competing against each other for funding, Jelina. As artists I think we have a far greater capacity for working together because so many of us work in our practices in isolation.
    Mel Bone-Manser Mel Bone-Manser Thu 11th Nov, 1:56pm
  • @Julia I totally agree, resetting is about the value of arts and culture and the implication of individual well-being and mind growth. The economic impact value of arts and culture is always based on numbers and to balance the financial sheet.
    Jelina Haines Jelina Haines Thu 11th Nov, 1:54pm
  • Arts health an orgasms = just are a good thing 🤣🤣
    Sarah Knight Sarah Knight Thu 11th Nov, 2:23pm
  • As a visual art designer, that is always the hard part of accessing grants for the creation/development of new works.
    Jelina Haines Jelina Haines Thu 11th Nov, 1:47pm
  • Hi everyone, I'm Jelina Haines (she/her) living in Kaurna Country and working alongside the Elders in Ngarrindjeri Country.
    Jelina Haines Jelina Haines Thu 11th Nov, 1:43pm
  • During the conversations, feel free to comment and discuss what language needs to be used, or conversations had to encourage public value of arts and culture.
    Justyna Jochym Justyna Jochym Thu 11th Nov, 1:41pm
  • Hi everyone and thank you Resetters for such a big strong start. Esther here (she/her) on the unceded lands of the Boon Wurrung, Bunurong and Woi Wurrung (Wurundjeri) people of the Kulin Nation
    Esther Anatolitis Esther Anatolitis Thu 11th Nov, 2:06pm
  • I am looking forward to this session. I am a screen studies researcher tuning in from Kaurna Land. Pronouns are he/him
    Stuart Richards Stuart Richards Thu 11th Nov, 1:36pm
  • Hello - I’m Olivia Parker (she/her) tuning in from Gumbaynggirr Country - where I work as Projects Manager for Arts Mid North Coast !
    Olivia Parker Olivia Parker Thu 11th Nov, 1:36pm
  • Hi there. I'm Tiffany Lyndall Knight. I'm living and working on Peramangk land. I'm an actor and my pronouns are she/her.
    Tiffany Lyndall-Knight Tiffany Lyndall-Knight Thu 11th Nov, 1:35pm
  • Welcome back! For those of you who are joining for the first time, could you please introduce yourself with your name, which Aboriginal country you are in (or overseas location), preferred pronouns, and your organisation or artform practice?
    Justyna Jochym Justyna Jochym Thu 11th Nov, 1:33pm
  • We are back live and will be starting soon - If you aren't seeing the live stream click on the 'refresh' button under the video!
    Feral Arts Feral Arts Thu 11th Nov, 1:01pm
  • Thanks for joining the second session of RESET. We'll begin at 1:30pm ACDT.
    Justyna Jochym Justyna Jochym Thu 11th Nov, 1:19pm

We would like to acknowledge the Kaurna People as the Traditional Owners of the area known as the Adelaide Plains. We would also like to pay our respects to Elders past and present and emerging.